UNESCO, Lebanon and Télé Liban launch campaign to promote media literacy
The national campaign in Lebanon targets misinformation across digital and everyday communication channels.
Lebanon’s Ministry of Information, UNESCO and Télé Liban have launched a nationwide media and information literacy campaign aimed at raising public awareness of misinformation and encouraging more responsible information sharing.
Funded by UNIFIL, the initiative, titled ‘Share Responsibly: Be Part of the Truth, Not Misinformation’, uses short episodes inspired by daily life in Lebanon to show how misleading information can spread and shape public perception.
The campaign features Yara Bou Monsef in scenarios set in taxis, shops, elevators and other public spaces, illustrating how people encounter and respond to misinformation in everyday situations. Through these examples, the organisers aim to encourage audiences to verify information before sharing it online or offline.
The initiative forms part of broader efforts to strengthen media and information literacy, promote critical thinking and support more resilient and informed communities.
Why does it matter?
Misinformation campaigns are often discussed in relation to elections, conflict or online platforms, but public resilience also depends on everyday information habits. By using familiar public spaces and locally recognisable scenarios, the campaign frames media literacy as a civic skill rather than only a technical or platform-governance issue.
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