UK tightens grip on Apple and Google mobile power
CMA opens door to tailored conduct rules over iOS, Android, and browsers.
Apple and Google have been designated with strategic market status over UK mobile platforms. The CMA’s decision covers operating systems, app stores, browsers, and browser engines. Tailored conduct rules and special abuse oversight can now be imposed.
Regulators say entrenched power across iOS and Android risks limiting rivals and developers. The move is enabled by the UK’s DMCC framework and mirrors EU ambitions. Implementation will follow consultations on specific remedies for competition and consumer choice.
In Europe, gatekeeper rules already bite as Apple was fined €500 million over anti-steering. Alphabet faces preliminary findings over Play Store and search preferencing under the DMA. Further penalties could follow if non-compliance persists.
Both companies criticised the UK move, warning of harmed innovation and user experience. Google called the decision disappointing and disproportionate, while Apple attacked EU-style rules. The CMA also recently gave Google’s search and ads businesses SMS status.
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