Taiwan targets Facebook scam ads with new penalties

Taiwan’s Ministry of Digital Affairs plans to impose penalties on Meta for failing to enforce real-name verification on Facebook ads, according to Minister Huang Yen-nan. The move follows a recent meeting with law enforcement and growing concerns over scam-related losses.

A report from CommonWealth Magazine found Taiwanese victims lose NT$400 million (US$13 million) daily to scams, with 70% of losses tied to Facebook. Facebook has been the top scam-linked platform for two years, with over 60% of users reporting exposure to fraudulent content.

From April 2023 to September 2024, nearly 59,000 scam ads were found across Facebook and Google. One Facebook group in Chiayi County, with 410,000 members, was removed after being overwhelmed with daily fake job ads.

Huang identified Meta as the more problematic platform, saying 60% to 70% of financial scams stem from Facebook ads. Police have referred 15 cases to the ministry since May, but only two resulted in fines due to incomplete advertiser information.

Legislator Hung Mung-kai criticized delays in enforcement, noting that new anti-fraud laws took effect in February, but actions only began in May. Huang defended the process, stating platforms typically comply with takedown requests and real-name rules.

Under current law, scam ads must be removed within 24 hours of being reported. The ministry has used AI to detect and remove approximately 100,000 scam ads recently. Officials are now planning face-to-face meetings with Meta to demand stronger ad oversight.

Deputy Interior Minister Ma Shi-yuan called on platforms like Facebook and Line to improve ad screening, emphasizing that law enforcement alone cannot manage the volume of online content.

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