Tackling fake news: Japan teams up with Google and NTT Docomo

In a bid to combat the spread of online falsehoods, Japan has teamed up with major tech companies to launch a new initiative aimed at fostering a safer digital space.

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The Japanese government has launched a new initiative, “Digital Positive Action,” to tackle the spread of online disinformation. The project, spearheaded by the communications ministry, brings together 19 firms and organisations, including Google, NTT Docomo, Meta, and the operator of Japan’s messaging app Line. The collaboration will focus on creating a dedicated website and educational materials to counter false information.

The initiative seeks to address how disinformation is often amplified for profit through higher engagement and advertising revenue. By consulting with public and private sectors, the government aims to make credible information more accessible and equip users with tools to recognise and resist misleading content.

Parliamentary Vice Communications Minister Hideto Kawasaki emphasised the goal of fostering a safer digital environment, while Keio University professor Tatsuhiko Yamamoto highlighted the need to shift societal attitudes, discouraging the pursuit of attention at any cost. With tech giants on board, Japan hopes to lead the charge in curbing the harmful effects of disinformation online.