Spotify enhances AI-powered playlists for premium users
Through targeted geographic expansion and ongoing development of AI-powered tools, Spotify continues to provide unique and engaging features for its global user base.
Spotify is expanding its AI Playlist tool, which helps premium users create personalised playlists using generative AI, to four new markets, including the United States and Canada. Currently in beta, the feature allows subscribers to tailor their playlists with additional text prompts, enhancing the listening experience.
Launched earlier in the United Kingdom and Australia, AI Playlist is now being extended to Ireland and New Zealand as part of Spotify’s strategy to attract new subscribers. The company aims to differentiate itself from growing competition with Apple and Amazon by integrating more AI-driven features into its platform.
While the tool offers users customisable music choices, it is currently limited to music-related prompts and will not respond to queries about current events or brands. Spotify also provides other AI-powered tools like ‘daylist’, a playlist that updates daily, and ‘AI DJ’, which recommends music based on individual listening habits.
Spotify‘s paying subscribers rose 12% year-on-year, reaching 246 million in the second quarter. The company’s continued focus on AI innovations reflects its commitment to offering unique features to its global user base.
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