Social media platforms to lose ‘hundreds of millions’ as advertisers pull out over inappropriate content

Advertisers are pulling ‘hundreds of millions of pounds’ from social media platforms, in response to concerns about the placement of their ads next to inappropriate content, such as extremist content and fake news. According to one expert, ‘we have seen a surprisingly general effect of clients either stopping spend altogether, or pausing spend in this area.’ Although both Google and Facebook are taking measures to prevent inappropriate content, there is not yet a fully effective fix.