Saudi Arabia enhances Hajj experience through strategic partnership with Zain KSA and advanced 5G technology
The collaboration focuses on improving communication services and providing a superior digital experience, reinforcing Saudi Arabia’s position as a leader in Hajj and Umrah services.
The Ministry of Hajj and Umrah have partnered with Mobile Telecommunication Company Saudi Arabia (Zain KSA) to enhance the pilgrim experience through the ‘Direct Hajj’ program, which serves visitors from over 120 countries via the Nusuk Hajj platform. The collaboration aims to improve communication services, provide reliable information, and offer exclusive features for pilgrims, ensuring a seamless and enriched journey.
Zain KSA will sponsor the Nusuk Hajj platform and has achieved 100% 5G network coverage at holy sites, backed by a SAR 1.6 billion investment in digital infrastructure. The partnership aligns with Saudi Arabia’s national goals to enhance the digital capacity of the ‘Guests of God Service Program’ and support the target of hosting 30 million Umrah and Hajj pilgrims by 2030, while providing an unprecedented digital experience that complements their spiritual and cultural journey.
That initiative reflects Zain KSA’s commitment to digital inclusivity and advanced infrastructure, as well as the Kingdom’s broader Vision 2030 objectives to improve the quality of services for pilgrims and strengthen its position as a global leader in Hajj and Umrah services.
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