Samsung puts AI trust and security at the centre of CES 2026

The South Korean tech giant, Samsung, used CES 2026 to foreground a cross-industry debate about trust, privacy and security in the age of AI.

During its Tech Forum session in Las Vegas, senior figures from AI research and industry argued that people will only fully accept AI when systems behave predictably, and users retain clear control instead of feeling locked inside opaque technologies.

Samsung outlined a trust-by-design philosophy centred on transparency, clarity and accountability. On-device AI was presented as a way to keep personal data local wherever possible, while cloud processing can be used selectively when scale is required.

Speakers said users increasingly want to know when AI is in operation, where their data is processed and how securely it is protected.

Security remained the core theme. Samsung highlighted its Knox platform and Knox Matrix to show how devices can authenticate one another and operate as a shared layer of protection.

Partnerships with companies such as Google and Microsoft were framed as essential for ecosystem-wide resilience. Although misinformation and misuse were recognised as real risks, the panel suggested that technological counter-measures will continue to develop alongside AI systems.

Consumer behaviour formed a final point of discussion. Amy Webb noted that people usually buy products for convenience rather than trust alone, meaning that AI will gain acceptance when it genuinely improves daily life.

The panel concluded that AI systems which embed transparency, robust security and meaningful user choice from the outset are most likely to earn long-term public confidence.

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