Runway partners with Lionsgate to revolutionise film-making

Runway, a generative AI startup, has announced a significant partnership with Lionsgate, the studio responsible for popular franchises such as John Wick and Twilight. This collaboration will enable Lionsgate’s creative teams, including filmmakers and directors, to utilise Runway’s AI video-generating models. These models have been trained on the studio’s film catalogue and will be used to enhance their creative work. Michael Burns, vice chair of Lionsgate, emphasised the potential for this partnership to support creative talent.

Runway is considering new opportunities, including licensing its AI models to individual creators, allowing them to create and train custom models. This partnership represents the first public collaboration between a generative AI startup and a major Hollywood studio. Although Disney and Paramount have reportedly been discussing similar partnerships with AI providers, no official agreements have been reached yet.

This deal comes at a time of increased attention on AI in the entertainment industry, due to California’s new laws that regulate the use of AI digital replicas in film and television. Runway is also currently dealing with legal challenges regarding the alleged use of copyrighted works to train its models without permission.