Rethinking AI in journalism with global cooperation
As AI rapidly transforms journalism, a diverse group of global experts and grassroots voices came together in Norway to rethink how media can harness these tools without compromising ethics, inclusion, or truth.
At the Internet Governance Forum 2025 in Lillestrøm, Norway, a vibrant multistakeholder session spotlighted the ethical dilemmas of AI in journalism and digital content. The event was hosted by R&W Media and introduced the Haarlem Declaration, a global initiative to promote responsible AI practices in digital media.
Central to the discussion was unveiling an ‘ethical AI checklist,’ designed to help organisations uphold human rights, transparency, and environmental responsibility while navigating AI’s expanding role in content creation. Speakers emphasised a people-centred approach to AI, advocating for tools that support rather than replace human decision-making.
Ernst Noorman, the Dutch Ambassador for Cyber Affairs, called for AI policies rooted in international human rights law, highlighting Europe’s Digital Services and AI Acts as potential models. Meanwhile, grassroots organisations from the Global South shared real-world challenges, including algorithmic bias, language exclusions, and environmental impacts.
Taysir Mathlouthi of Hamleh detailed efforts to build localised AI models in Arabic and Hebrew, while Nepal’s Yuva organisation, represented by Sanskriti Panday, explained how small NGOs balance ethical use of generative tools like ChatGPT with limited resources. The Global Forum for Media Development’s Laura Becana Ball introduced the Journalism Cloud Alliance, a collective aimed at making AI tools more accessible and affordable for newsrooms.
Despite enthusiasm, participants acknowledged hurdles such as checklist fatigue, lack of capacity, and the need for AI literacy training. Still, there was a shared sense of urgency and optimism, with the consensus that ethical frameworks must be embedded from the outset of AI development and not bolted on as an afterthought.
In closing, organisers invited civil society and media groups to endorse the Harlem Declaration and co-create practical tools for ethical AI governance. While challenges remain, the forum set a clear agenda: ethical AI in media must be inclusive, accountable, and co-designed by those most affected by its implementation.
Track all key moments from the Internet Governance Forum 2025 on our dedicated IGF page.
