Premium subscribers on X to get 4K video upload option
X is doubling down on vertical videos to keep users from switching platforms.
X is introducing support for 4K video uploads for select creators, aiming to enhance engagement and reduce reliance on rival platforms like YouTube.
The company announced that premium subscribers will soon gain access to this high-resolution feature, expanding beyond the existing 1080p limit.
Since Elon Musk acquired the platform, X has steadily increased video upload limits to encourage richer content sharing. Earlier this year, the company launched a vertical video feed with a dedicated shortcut in its mobile apps.
The move comes amid speculation around a potential TikTok ban in the US, offering X an opportunity to gain traction with video-focused users. X has not yet confirmed whether the current upload size or duration restrictions will change.
These updates reflect X’s broader push to position itself as a viable destination for video creators. By offering higher-quality uploads and a streamlined viewing experience, the platform aims to retain users and attract content from elsewhere
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