New Amazon AI transforms seller experience
The upgraded Seller Assistant uses advanced AI models to provide proactive guidance on inventory, compliance, and advertising, helping sellers save time and grow their businesses.
Amazon has unveiled a significant upgrade to its Seller Assistant, evolving the tool into an agentic AI-powered partner that can actively help sellers manage and grow their businesses.
Powered by Amazon Bedrock and using advanced models from Amazon Nova and Anthropic Claude, the AI can respond to queries and plan, reason, and act with a seller’s permission. Independent sellers now have an assistant operating around the clock while controlling them.
The upgraded AI can optimise inventory, monitor account health, and provide strategic guidance on product listings and compliance requirements.
Analysing historical trends alongside current data can suggest new product categories, forecast demand, and propose advertising strategies to improve performance. Sellers can receive actionable recommendations instead of manually reviewing reports, saving time and effort.
Creative Studio also benefits from agentic AI capabilities, enabling sellers to generate professional-quality advertising content in hours instead of weeks.
The AI evaluates products alongside Amazon’s shopping signals and produces tailored ad concepts with clear reasoning, helping sellers refine campaigns and boost engagement. Early users report faster decisions, better inventory management, and more efficient marketing.
Amazon plans to extend Seller Assistant to other countries in the coming months at no extra cost.
The evolution highlights the growing role of AI in everyday business operations. It reflects Amazon’s commitment to integrating advanced technologies into the seller experience instead of relying solely on human intervention.
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