Netflix limits AI use in productions with new rules
Generative AI cannot replicate copyrighted work or replace union labour on Netflix shows.
Netflix has issued detailed guidance for production companies on the approved use of generative AI. The guidelines allow AI tools for early ideation tasks such as moodboards or reference images, but stricter oversight applies beyond that stage.
The company outlined five guiding principles. These include ensuring generated content does not replicate copyrighted works, maintaining security of inputs, avoiding use of AI in final deliverables, and prohibiting storage or reuse of production data by AI tools.
Enterprises or vendors working on Netflix content must pass the platform’s AI compliance checks at every stage.
Netflix has already used AI to reduce VFX costs on projects like The Eternaut, but has moved to formalise boundaries around how and when the technology is applied.
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