Netflix fined for failing to inform customers about data usage

Dutch authority fines the streaming giant over data transparency.

The Dutch Data Protection Authority (DPA) has imposed a €4.75 million ($4.98 million) fine on Netflix for not adequately informing its customers about how their personal data was being used between 2018 and 2020. The fine follows a detailed investigation that began in 2019, which revealed that Netflix’s privacy statement was insufficiently clear regarding the company’s data practices. Specifically, the DPA found that the streaming giant did not provide customers with enough information on how their data was being processed or used.

The investigation also uncovered that when customers sought to understand which personal data Netflix was collecting, they did not receive clear answers. This lack of transparency was deemed a violation of the General Data Protection Regulation (GDPR), which sets strict requirements on companies to protect user privacy and ensure clear communication about data usage.

In response to the findings, Netflix has since updated its privacy statement and improved how it informs customers about its data collection practices. Despite these changes, the company has objected to the fine, though it did not provide a comment when approached by the press.

This fine highlights the increasing scrutiny on companies to comply with GDPR and underscores the importance of clear, transparent data handling practices, especially for tech giants like Netflix that handle vast amounts of personal information.