MOU on online advertising and IPR

On EU Blockathon held in Brussels that was aimed to address issues of piracy and counterfeit via blockchain based solutions, 28 companies and organization signed MOU on online advertising and intellectual property rights. This MOU is effort of EU commission in order to establish cooperation of right-holders with advertisers, advertising intermediaries and other actors in order to efficiently fight against violations of IPR. In that respect this cooperation should minimize placement of advertises in various websites and mobile apps that infringe IPR or disseminate such content/goods.