Mobile travel bookings dominate in the Middle East
According to a report from Cleartrip and Flyin, mobile usage dominates searching and booking travel in the Middle East. The online travel agency has seen a 76% rise in the number of bookings conducted on mobile phones. The top growth in the first half of this year came from Kuwait and Oman with 287%, and 181% respectively, when compared to the same time period last year.
In Saudi Arabia, more than half of the transactions conducted are made on mobile phones, thanks to the country’s high smartphone penetration rate. The overall travel market in the Middle East is expected to reach $USD 100 billion in gross bookings value by 2022.