Misleading or aggressive sales practices affect the vulnerable

20 Feb 2019

The Canadian Radio-television and Telecommunications Commission (CRTC) published a report on the use of misleading or aggressive retail sales practices by Canada’s large telecommunications carriers. The report identified aggressive tactics and noted that these tactics present difficulties for individuals who may be more vulnerable due to their age, disability, or language barrier, and who already face obstacles to making informed choices. Consumer and disability advocacy groups explained how these sales practices can have a disproportionately negative impact on Canadians with disabilities, who already face challenges in obtaining accessible products, services, and information.

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Consumer trust is one of the main preconditions for the success of e-commerce. E-commerce is still relatively new and consumers are not as confident with it as with real-world shopping. Consumer protection is an important legal method for developing trust in e-commerce.

Internet access is growing rapidly, yet large groups of people remain unconnected to the Internet. As of 2015, about 43% of people had access to the Internet (in developing countries only 34%). Access to ICTs is part of the Sustainable Development Agenda, which commits to ‘significantly increase access to ICTs and strive to provide universal and affordable access to the Internet in least developed countries by 2020’ (Goal 9.c).

According to UN estimates, there are 1 billion people with disabilities in the world. The factors that contribute to increasing this number include war and destruction by natural as well as human causes; poverty and unhealthy living conditions; and the absence of knowledge about disability, its causes, prevention, and treatment. The Internet provides new possibilities for social inclusion and for safeguarding the rights of persons with disabilities.

 

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