Meta unveils new video editing app to compete with CapCut

The new app will launch next month for video creators.

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Meta announced the launch of a new video editing app called Edits, set to release next month for iOS, with an Android version to follow. The app comes after ByteDance’s CapCut was removed from the Apple App Store and Google Play Store amid the ongoing TikTok ban. Instagram head Adam Mosseri shared the news on Threads, emphasising the company’s focus on providing creators with the best tools for video-making.

Edits will offer a suite of creative tools, including a dedicated inspiration tab, an idea tracker, a high-quality camera, and the ability to share drafts with collaborators. Users will also have access to insights on video performance after publishing on Instagram. Mosseri clarified that the app is geared more toward serious creators than casual video makers.

Meta has a history of launching products to fill gaps in the market, such as Instagram Reels in 2020 when TikTok was banned in India. The company likely sees Edits as an opportunity to capture video creators after CapCut’s removal, positioning itself as a key player in the video editing space. Meanwhile, competitors like Captions are also stepping up, shifting to a freemium model to attract users.