Meta tests paid features on Facebook, Instagram and WhatsApp
User willingness to pay for social media features could help determine whether Meta’s subscription model becomes a reference point for the wider digital economy.
Subscriptions for Facebook, Instagram and WhatsApp are set to be tested as Meta explores new revenue streams while keeping core access free. Paid tiers would place selected features and advanced sharing controls behind a subscription.
Early signals indicate the subscriptions could launch within months, with each platform offering its own set of premium tools. Meta has confirmed it will trial multiple formats rather than rely on a single bundled model.
AI plays a central role in the plan, with subscribers gaining access to AI-powered features, including video generation. The recently acquired Manus AI agent will be integrated across Meta services and offered separately to business users.
User reaction is expected to influence how far the company pushes the model, including potential bundles or platform-specific pricing. Wider acceptance could encourage other social networks to adopt similar subscription strategies.
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