Meta faces new scrutiny over EU law compliance
Rising criticism over the ad-free subscription service in Europe.

Meta Platforms, the parent company of Facebook and Instagram, is once again under fire by the European Consumer Organisation (BEUC) over its ad-free subscription service. Introduced in 2023, the fee-based option offered European users the ability to opt out of personalised ads, with a subsequent price cut of 40% implemented later that year. However, BEUC claims these changes are merely superficial and fail to address deeper concerns about fairness and compliance with EU consumer and privacy laws.
BEUC’s Director General, Agustin Reyna, criticised Meta for not providing users with a fair choice, alleging that the company still pressures users into accepting its behavioural advertising system. Reyna called on consumer protection authorities and the European Commission to investigate Meta’s practices urgently, emphasising the need for decisive action to safeguard users’ rights. The consumer group also accused Meta of misleading practices, unclear terms, and failing to minimise data collection while restricting services for users who decline data processing.
In response, a Meta spokesperson defended the company’s approach, arguing that its November 2023 updates go beyond EU regulatory requirements. Despite these assurances, EU antitrust regulators have raised concerns, accusing Meta of breaching the Digital Markets Act. They claim the ad-free service forces users into a binary choice, sparking broader concerns about how the tech giant balances profit with consumer protection.
As pressure mounts, Meta faces growing scrutiny over its compliance with EU laws, with regulators weighing potential measures to address BEUC’s allegations and ensure fair treatment for European users.