Meta faces legal battle over dismissal of Kenyan moderators

Content moderators in Kenya are suing Meta and its former contractor, Sama, for wrongful dismissal and blacklisting after attempting to unionise. The moderators allege they were excluded from reapplying for similar roles when Meta transitioned to a new contractor, Majorel. This legal dispute sheds light on challenges faced by moderators, particularly those focusing on Ethiopia, who say they received death threats from the Oromo Liberation Army (OLA) for removing violent posts but were ignored by their employer.

According to court filings, the moderators accuse Sama of initially dismissing their complaints, accusing them of fabricating the threats. One moderator, publicly identified by the rebels, was eventually sent to a safe house. The OLA reportedly warned moderators to stop deleting their graphic posts, escalating the atmosphere of fear among employees. Moderators claim Meta failed to address hate speech effectively, leaving them in a constant cycle of reviewing harmful content that did not breach Meta’s policies.

The case also highlights broader concerns over how Meta manages its global network of moderators tasked with handling violent and graphic content. This comes amid separate allegations that Meta allowed violent and hateful posts to proliferate during Ethiopia’s civil conflict, worsening tensions. Out-of-court settlement talks failed last year, and the legal outcomes could shape how content moderation is approached worldwide.

Meta and Sama have refrained from commenting on the latest allegations, while the OLA did not respond to requests. As the trial unfolds, it raises critical questions about accountability and workplace protections for moderators operating in volatile regions.