Meta explores AI system for digital afterlife

The newly approved patent raises profound questions about who controls a person’s digital presence, and what happens to it when life ends but data remains.
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Meta has been granted a patent describing an AI system that could simulate a person’s social media activity, even after their death. The patent, originally filed in 2023 and approved in late December, outlines how AI could replicate a user’s online presence by drawing on their past posts, messages and interactions.

According to the filing, a large language model could analyse a person’s digital history, including comments, chats, voice messages and reactions, to generate new content that mirrors their tone and behaviour. The system could respond to other users, publish updates and continue conversations in a way that resembles the original account holder.

The patent suggests the technology could be used when someone is temporarily absent from a platform, but it also explicitly addresses the possibility of continuing activity after a user’s death. It notes that such a scenario would carry more permanent implications, as the person would not be able to return and reclaim control of the account.

More advanced versions of the concept could potentially simulate voice or even video interactions, effectively creating a digital persona capable of engaging with others in real time. The idea aligns with previous comments by Meta CEO Mark Zuckerberg, who has said AI could one day help people interact with digital representations of loved ones, provided consent mechanisms are in place.

Meta has stressed that the patent does not signal an imminent product launch, describing it as a protective filing for a concept that may never be developed. Still, similar services offered by startups have already sparked ethical debate, raising questions about digital identity, consent and the emotional impact of recreating the online presence of someone who has died.

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