Meta brings NBA matches to the metaverse

Meta partners with the NBA to bring basketball matches to the metaverse. The collaboration will provide immersive reality experiences, including live games and access to virtual merchandise.

Meta announced its partnership with the National Basketball Association (NBA), Women’s National Basketball Association, G League and 2K League to provide content in immersive reality. The NBA Arena in Meta Horizon Worlds experience will feature live NBA League Pass games in virtual reality throughout the season.

Users will have access to more than 50 live virtual reality (VR) games on Meta Quest, including five immersive, 180-degree VR games in 5k resolution on Xtadium and Meta Horizon Worlds. In Meta Horizon Worlds, users could access game highlights, recaps and archival content.

Additionally, the NBA-licensed merchandise will soon be available in Meta’s Avatar Store, allowing users to purchase items for their avatars and showcase them on Meta Quest and social media platforms.