LVMH media unit drops lawsuit against Musk’s X

LVMH continues to expand its media portfolio despite stepping back from the Musk’s X lawsuit.

LVMH-owned Les Echos-Le Parisien has decided not to pursue a lawsuit against Elon Musk’s platform X, according to sources and court officials.

Les Echos-Le Parisien, owned by LVMH, has opted out of a lawsuit involving French media and Elon Musk’s platform X, according to sources and court officials. The case sought to compel X to compensate publishers for content under EU copyright rules.

The lawsuit, initially backed by Les Echos-Le Parisien, Le Monde, and Le Figaro, aimed to enforce compliance with legislation ensuring fair compensation for digital use of journalistic content. LVMH’s decision to withdraw from the legal action was reportedly communicated to executives from other media groups, though the rationale remains unclear.

Despite this, Le Monde and Le Figaro have filed a joint case to pursue unpaid compensation. Les Echos-Le Parisien previously argued that platforms like X must adhere to EU copyright laws to protect the future of quality journalism.

LVMH, which owns various French media outlets, has previously challenged tech giants like Google and Meta on similar grounds. While declining to comment, LVMH continues to expand its media influence, recently acquiring Paris Match and a French radio station.

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