LEGO Group launches a campaign against cyberbullying
The LEGO group has launched two free resources to help families protect children against cyber-bullying. The first resource is a ’Build & Talk’ activity guide meant for children between 6 to 10 years old that details LEGO-based fun activities to get families to have conversations about cyberbullying. The second resource was developed in partnership with Peppy Pals and provides users with a series of polls, quizzes, and challenges that are designed to encourage supportive online behaviour.
Paulina Olsson, CEO and Co-Founder of Peppy Pals, shared that ‘navigating the world of online friendships and communities can feel exciting and fun, but it can also feel scary and lonely for children … through different videos, polls, quizzes, and building challenges we give kids a way to express their feelings, and in doing so help each other deal with both the positive and negative aspects of spending time online.’