Justin Sun makes $30 million investment in WLF

Sun made the announcement through social media, portraying the investment as a strategic initiative to integrate blockchain technology with traditional financial services—a vision he is keenly pursuing.

Trump’s endorsement of his $TRUMP meme coin caused a brief surge in price, but concerns remain over its regulatory implications and potential financial conflicts.

Justin Sun, founder of the blockchain network Tron, has committed $30 million to World Liberty Financial (WLF), a project linked to US president-elect Donald Trump. In a social media post, Sun expressed his excitement about the partnership, calling it an important step for integrating blockchain technology with traditional financial services. While details on the project’s products remain scarce, its association with Trump has drawn significant attention.

WLF is in the process of launching its governance token, WLFI, with the Know Your Customer (KYC) verification open for accredited investors in the US and non-US persons. Trump had previously announced the opening of this verification process in October.

This investment comes amid Sun’s ongoing legal battle with the US Securities and Exchange Commission (SEC), which has filed a lawsuit accusing him of fraud, market manipulation, and unregistered securities sales. Despite the legal challenges, Sun continues to make high-profile moves in the business world, including his recent purchase of Maurizio Cattelan’s controversial artwork “Comedian” for $6.24 million.