Instagram is killing live shopping in March, will focus on ads instead
Meta will discontinue Instagram’s live shopping feature in March, shifting focus to advertising. Live shopping, popular in Asia, hasn’t fared well elsewhere due to cultural and digital differences. The company plans to invest in checkout and ads to enhance user shopping experience.
Title: Meta to stop livestream shopping on Instagram
Meta has announced that it will stop livestream shopping on Instagram from 16 March 2023. While livestream shopping is popular in Asian markets, it has not been as successful in the US due to different cultures and digital habits. Instead, Meta will concentrate on advertising and investing in checkout to aid eusers in discovering businesses and shopping on Instagram.