Horizon Worlds losing users, reports show
Horizon Worlds, Meta’s metaverse platform, is experiencing a decline in user numbers, with internal reports revealing a decrease in active users since the spring. The platform failed to meet its target of 500,000 monthly users, with the current count falling below 200,000. Many users are leaving after the first month, and the platform struggles with low visitation rates to developed worlds.
Horizon Worlds, Meta’s flagship metaverse platform, is failing to meet internal performance expectations, as was reported by The Wall Street Journal which reviewed internal company documents. The Journal said the records showed that the user base had progressively been falling since the spring, with many Horizon users leaving after the first month on the platform.
Meta had set a monthly target of 500,000 active users, but recently reduced it to 280,000. Currently, there are fewer than 200,000.
Horizon’s services include several interactive virtual spaces or worlds allowing users to socialise, play, and have fun. Internal statistics have shown that only 9% of developed worlds have more than 50 visitors, while many never get visited.