Hollywood groups challenge ByteDance over Seedance 2.0 copyright concerns

ByteDance is facing scrutiny from Hollywood organisations over its AI video generator Seedance 2.0. Industry groups allege the system uses actors’ likenesses and copyrighted material without permission.

The Motion Picture Association said the tool reflects large-scale unauthorised use of protected works. Chairman Charles Rivkin called on ByteDance to halt what he described as infringing activities that undermine creators’ rights and jobs.

SAG-AFTRA also criticised the platform, citing concerns over the use of members’ voices and images. Screenwriter Rhett Reese warned that rapid AI development could reshape opportunities for creative professionals.

ByteDance acknowledged the concerns and said it would strengthen safeguards to prevent misuse of intellectual property. The company reiterated its commitment to respecting copyright while addressing complaints.

The dispute underscores wider tensions between technological innovation and rights protection as generative AI tools expand. Legal experts say the outcome could influence how AI video systems operate within existing copyright frameworks.

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