Google unveils AI tool to boost African businesses
Small African firms gain powerful AI advertising support.
Google has announced the beta launch of AI Max for Search Campaigns, a new tool aimed at helping local businesses, including those across Africa, reach more customers through smarter advertising.
The feature, which builds on Google’s Gemini AI models, enhances how businesses appear in search results, even when users type unexpected or highly specific queries.
As African economies continue to embrace digital transformation, AI Max offers vital support to small and medium-sized enterprises. The tool intelligently matches search terms, customises ad text in real time, and expands URL targeting to guide users to the most relevant content.
Designed to reduce the burden on entrepreneurs managing multiple responsibilities, the tool is seen as a cost-effective way to attract higher-intent customers with minimal effort.
This initiative complements Google’s ongoing support for African businesses, including training schemes like Hustle Academy. With AI Max, entrepreneurs now have access to technology that not only adapts to their needs but also improves their visibility in an increasingly competitive digital market.
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