Google pushes users to move away from passwords
Gen Z is more likely to ditch passwords for AI-era tools.
Google urges users to move beyond passwords, citing widespread reuse and vulnerability to phishing attacks. The company is now promoting alternatives like passkeys and social sign-ins as more secure and user-friendly options.
Data from Google shows that half of users reuse passwords, while the rest either memorise or write them down. Gen Z is leading the shift and is significantly more likely to adopt passkeys and social logins than older generations.
Passkeys, stored on user devices, eliminate traditional password input and reduce phishing risks by relying on biometrics or device PINs for authentication. However, limited app support and difficulty syncing across devices remain barriers to broader adoption.
Google highlights that while social sign-ins offer convenience, they come with privacy trade-offs by giving large companies access to more user activity data. Users still relying on passwords are advised to adopt app-based two-factor authentication over SMS or email, which are far less secure.
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