Google Maps gets AI boost for smarter searches

Google is bringing AI to its mapping apps, integrating its Gemini chatbot to enhance user experiences in Google Maps, Waze, and Google Earth. With over two billion active users each month, Google Maps is a core service where the tech giant aims to apply recent advancements in AI to offer more accurate, personalised suggestions. Users can expect responses that better account for specific preferences, such as ‘fun things to do with friends at night’, creating results tailored to time and context.

Previously, Google Maps would deliver generic results that might include attractions not relevant for the time or situation. Now, powered by Gemini, Google Maps can answer more nuanced questions, refining its suggestions for local spots, like late-night music venues or seasonal activities. AI-driven summaries will also be introduced, adding insights on locations based on user reviews and presented alongside existing listings for an enhanced search experience.

Google has faced criticism for the inaccuracies in some AI-generated responses, including one instance of a recipe error. To minimise similar issues with the Maps updates, responses from Gemini will be checked against Google’s verified data sources, offering users more reliable information while making suggestions for their specific needs.

Beyond Google Maps, the company is implementing AI across other mapping tools, such as Google Earth and Waze. In Waze, new voice-activated capabilities will help drivers report incidents hands-free, and in Google Earth, developers and urban planners will be able to use AI chatbots for data analysis. Google’s AI-powered enhancements aim to provide a more streamlined, intuitive experience across its platforms, making travel and navigation easier.