Google Cloud to power Gap Inc.’s digital transformation with AI
A new multi-year partnership will see Google Cloud power Gap Inc.’s AI strategy across its portfolio of brands.
Gap Inc. has announced a multi-year partnership with Google Cloud to power its human-centred, digitally enabled technology strategy. The collaboration aims to accelerate AI adoption across the company’s brands, including Old Navy, Gap, Banana Republic, and Athleta.
The partnership will give Gap Inc. access to Google’s AI stack, including Gemini, Vertex AI, and BigQuery. These tools will drive innovation in product design, pricing, marketing, and employee workflows, improving efficiency and enabling faster, more personalised retail experiences.
AI tools will accelerate product development and planning, support hyper-personalised shopping, and optimise marketing through smarter recommendations and storytelling. Gap Inc. is also using Google Ads to strengthen its omnichannel campaigns through AI-driven optimisation.
For employees, AI will act as a partner in decision-making and execution, making operations more agile and freeing teams to focus on creativity and customer engagement. This shift reflects a broader redesign of workflows to embed AI across the business.
Gap Inc. CTO Sven Gerjets said the partnership will bring AI to life across the company. Google Cloud CEO Thomas Kurian described it as a step towards reinventing retail with speed, personalisation, and industry-leading experiences.
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