GenAI to power 200 million Samsung devices this year
Samsung is adopting a hybrid strategy, blending cloud computing with on-device processing to make this advanced technology accessible to more users.
Samsung plans to integrate generative AI (GenAI) into over 200 million smartphones by the end of the year, coinciding with the launch of its latest foldable phones and wearable devices. The company’s head of mobile business, Tim Roh, highlighted the use of Samsung’s Galaxy AI, which offers various productivity and creative features.
The tech giant is adopting a hybrid strategy, blending cloud computing with on-device processing to make this advanced technology accessible to more users. This approach requires sophisticated hardware, prompting Samsung to develop lightweight AI algorithms, a field in which they already lead the competition. Roh emphasised the necessity of optimising hardware to enhance AI capabilities while managing cloud costs.
Samsung’s R&D centres in Noida and Bengaluru are crucial in developing these AI features. Roh acknowledged the importance of the Indian market and Samsung’s collaboration with local partners to strengthen infrastructure and supply chains. While AI service monetisation is still under review, Samsung remains committed to enhancing user experiences and maintaining a competitive edge.
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