GDFA publishes report on ‘Digital technology shaping green and sustainable lifestyles’

The Green Digital Alliance (GDFA) published a report entitled ‘‘Digital technology shaping green and sustainable lifestyles’ where it addresses the case of ‘Alipay Ant Forest’ that awards Alipay app users to gather ‘green energy points’ every time they take action to reduce their carbon dioxide (CO2) emissions. In addition to the main findings such as citizens’ ability to employ digital technologies in the context of climate change, the report also provides estimates on the markets’ potential to cut-down CO2 emissions.