Future of TikTok in the Gulf

TikTok is seeing phenomenal growth across the Gulf Cooperation Council (GCC), with the app ranking among top downloads in regional Apple and Google Play Stores, despite the controversy around the Chinese owned platform in the USA and elsewhere.

Latest figures from analytics and technology consultancy Anavizio show new influencers on the platform enjoying phenomenal fan growth, with a number of top content creators from Saudi Arabia and the United Arab Emirates (UAE).

Anavizio stated that Tiktok’s global problems have not yet had an impact on its usage and growth in the Middle East, and it would be prudent for brands to take a wait and see approach over the next months.