FTC issued orders to social media and streaming platforms asking for information about advertising for fraudulent products and scam
The Federal Trade Commission (FTC) has issued orders to eight social media and video streaming platforms to gather information on how they monitor and restrict paid commercial advertising that may be deceptive or expose consumers to fraudulent products or service.
The US Federal Trade Commission (FTC) has issued orders to eight social media and video streaming platforms to gather information about how they regulate paid commercial advertising that is deceptive or could harm consumers. The orders were sent to Meta Platforms, Inc., Instagram, LLC, YouTube, LLC, TikTok, Inc., Snap, Inc., Twitter, Inc., Pinterest, Inc., and Twitch Interactive, Inc.
The orders will help the Commission understand the extent to which deceptive advertising occurs on these platforms and how effective the companies’ policies and practices are in addressing it. Additionally, the orders aim to identify the consumers who may be vulnerable to deceptive advertising and the harm they may face. The orders will also collect data on the platforms’ ad revenue, the number of ad views, and other performance metrics for ads in categories that are more prone to deception..
Overall, the information gathered through these orders will provide the Commission with valuable insights into the oversight of advertisers on social media and video streaming platforms.