From video to AI: Zoom’s next chapter
As it faces mounting competition and a shift in workplace trends, Zoom has rebranded and expanded its focus on AI-driven solutions to redefine its role in the modern workspace.
Zoom, once synonymous with video conferencing during the pandemic, is pivoting to redefine itself as an ‘AI-first work platform for human connection.’ The company has dropped ‘Video’ from its name, now operating as Zoom Communications Inc., as part of its broader strategy to move beyond video services and compete with tech giants like Google, Microsoft, and Slack.
Amid declining growth following its pandemic-era boom, Zoom has expanded its offerings to include a comprehensive suite of tools under its Zoom Workplace solution, featuring team chat, email, and productivity apps. CEO Eric Yuan envisions AI as the cornerstone of this transformation, with tools designed to automate routine tasks and create ‘digital twins’ for users, freeing up time and enabling a four-day workweek.
In October, Zoom introduced its upgraded AI companion, which offers advanced summarisation and assistance capabilities. Yuan emphasises that leveraging AI for smarter, hybrid work solutions will be critical to keeping Zoom relevant as workers return to offices and competition in the enterprise software market intensifies.
