French football league partners with WSC Sports to revolutionise digital content strategy with AI technology
The partnership also includes digitising 20 years of archived Ligue 1 and Ligue 2 footage into modern formats like vertical video to appeal to younger audiences.
The French Ligue de Football Professionnel (LFP) and WSC Sports have partnered to revolutionise the league’s digital content strategy through AI-powered automation. WSC Sports’ platform will enable LFP to rapidly create and distribute tailored, data-driven content across various formats and platforms, including websites, apps, social media, and global broadcasts.
That will enhance fan engagement by delivering personalised content while maximising LFP’s digital assets, improving international visibility, and opening new revenue streams. The partnership also involves digitising 20 years of archived footage from Ligue 1 and Ligue 2, transforming historic moments into formats suited for modern platforms like vertical video, which will engage younger fans.
By automating content creation and distribution, LFP can scale its production efforts, expand its fanbase, and unlock new monetisation opportunities, driving financial growth. The collaboration is a significant step in LFP’s broader strategic transformation, focusing on providing a more dynamic and engaging experience for its fans.
By embracing AI and automation, LFP aims to meet the increasing demand for digital content and stay culturally relevant in a rapidly evolving media landscape. The partnership aims to strengthen fan loyalty, deliver content that exceeds expectations, and ensure that LFP’s competitions remain prominent in the global sports ecosystem.
