FIFA chooses Avalanche for next-gen blockchain shift

Avalanche will power a new blockchain network, replacing the previous Algorand partnership for digital collectibles.

FIFA has dropped Algorand and selected Avalanche to launch its own blockchain platform tailored for digital collectibles and fan engagement.

FIFA has picked Avalanche to power its own blockchain network, ending its partnership with Algorand. The move signals a major step in expanding FIFA’s Web3 ambitions and digital asset strategy.

The new platform, a custom Avalanche Layer-1 blockchain, offers faster transaction speeds, lower fees, and simple wallet access. FIFA Collect will migrate to the new network, with support for EVM wallets like MetaMask, starting after 20 May.

Ava Labs, which developed Avalanche, said the deal was secured thanks to the network’s 6,500+ transactions per second and enterprise-grade reliability. Modex CEO Francesco Abbate confirmed that FIFA chose Avalanche after a full review of scalability, costs, and performance.

FIFA’s NFT marketplace is not the only project in the works. The football body is exploring other digital products, including immersive fan experiences. Meanwhile, AVAX, Avalanche’s native token, saw a surge in trading volume following the announcement.

Would you like to learn more about AI, tech and digital diplomacy? If so, ask our Diplo chatbot!