Fenland business to close as AI reshapes media work
The Association of Photographers warns AI poses a growing threat to artists’ livelihoods.
A Fenland videographer says the rise of AI has forced him to close his business. David Johnson, who runs DMJ-Imagery in Chatteris, will wind up operations in April after client demand collapsed.
He believes companies are turning to AI tools for projects once requiring human filmmakers and editors. Work such as promotional videos, adverts, and scripting has increasingly been replaced by automated content generation.
Johnson said his workload ‘plummeted’ over the past year despite surviving the pandemic. He described AI-made work as lacking ‘passion or emotion’, arguing that human creativity remains an essential component to storytelling.
Despite this, the UK government says AI has vast economic potential, industry groups urge fairer protections for creatives. They argue that existing copyright laws do not adequately safeguard work used to train AI models.
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