FCC Chairman stated that big web companies like Facebook, Google etc need to be more transparent in their work. In his blog he specifically addressed algorithms that these companies are using, the way how they treat personal data of users and how they are affecting online speech. He emphasized the importance of public to know these fact and to be well informed about them, mentioning transparency obligation/legislation as one of the manner to ensure that.
Consumer trust is one of the main preconditions for the success of e-commerce. E-commerce is still relatively new and consumers are not as confident with it as with real-world shopping. Consumer protection is an important legal method for developing trust in e-commerce.