Facebook changes business model via subscription

blue and white logo guessing game

A growing trend among online-advertising networks is to offer additional services in the form of subscriptions. Meta’s subscription plan is aimed at “creators” who use its platforms for work and need verification and extra reach.

Facebook and Google are pivoting from advertising to paid subscriptions. Facebook is offering a paid verification program for journalists and public figures. Google is charging for access to its premium YouTube series.

Both Google and Apple stand to benefit from the move to subscriptions as they take a cut of in-app purchases. Differential pricing has caused controversy, as users can get a big discount by signing up outside Apple and Google’s ecosystems.