Facebook to ban anti-vaccination ads

Facebook updated its policy and will no longer allow individuals or entities to purchase ad space to actively discourage users from getting vaccinated by portraying vaccines as unsafe or unnecessary. Facebook’s head of health initiatives Xing Jin stated that the platform’s goal is to promote messages about the safety and efficacy of vaccines by ensuring that they reach a broad group of users. Jin also said that the platform will “prohibit ads with misinformation that could harm public health efforts”.