Europe’s new digital diplomacy: From principles to power
As global tech rivalries intensify, the EU is charting a bold new course that redefines digital diplomacy as a tool of strategic power rather than just a mirror of its values.
In a decisive geopolitical shift, the European Union has unveiled its 2025 International Digital Strategy, signalling a turn from a values-first diplomacy to a focus on security and competitiveness. As Jovan Kurbalija explains in his blog post titled ‘EU Digital Diplomacy: Geopolitical shift from focus on values to economic security‘, the EU is no longer simply exporting its regulatory ideals — often referred to as the ‘Brussels effect’ — but is now positioning digital technology as central to its economic and geopolitical resilience.
The strategy places special emphasis on building secure digital infrastructure, such as submarine cables and AI factories, and deepening digital partnerships across continents. Unlike the 2023 Council Conclusions, which promoted a human-centric, rights-based approach to digital transformation, the 2025 Strategy prioritises tech sovereignty, resilient supply chains, and strategic defence-linked innovations.
Human rights, privacy, and inclusivity still appear, but mainly in supporting roles to broader goals of power and resilience. The EU’s new path reflects a realpolitik understanding that its survival in the global tech race depends on alliances, capability-building, and a nimble response to the rapid evolution of AI and cyber threats.
In practice, this means more digital engagement with key partners like India, Japan, and South Korea and coordinated global investments through the ‘Tech Team Europe’ initiative. The strategy introduces new structures like a Digital Partnership Network while downplaying once-central instruments like the AI Act.
With China largely sidelined and relations with the US in ‘wait and see’ mode, the EU seems intent on building an independent but interconnected digital path, reaching out to the Global South with a pragmatic offer of secure digital infrastructure and public-private investments.
Why does it matter?
Yet, major questions linger: how will these ambitious plans be implemented, who will lead them, and can the EU maintain coherence between its internal democratic values and this outward-facing strategic assertiveness? As Kurbalija notes, the success of this new digital doctrine will hinge on whether the EU can fuse its soft power legacy with the hard power realities of a turbulent tech-driven world.
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