European Commission begins assessing Apple Ads and Maps
DMA threshold confirmation for Apple Ads and Apple Maps now moves the European Commission into its next evaluation phase.
Apple has informed the European Commission that Apple Ads and Apple Maps meet Digital Markets Act thresholds. The filing fulfils the reporting duties for large platforms. Officials say the notification has been formally received.
EU rules require platforms with a broad market reach to declare their status under the DMA. The European Commission uses these disclosures to determine which services fall under enhanced supervision. Companies crossing the thresholds may face additional obligations.
The Digital Markets Act aims to strengthen competition in the digital sector. Its framework targets platforms with structural influence over markets and user access. Gatekeeper rules are intended to curb practices that could distort fair competition.
Service providers identified as gatekeepers must follow stronger compliance measures. The European Commission assesses whether firms ensure interoperability and avoid unfair self-preferencing. Enforcement actions can follow if the required standards are not met.
Apple’s notification marks the start of a new assessment phase. The European Commission will now analyse whether the company’s services qualify for gatekeeper designation. Findings will determine the next steps in the regulatory process.
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