EU plans stricter rules for online platforms selling goods
These changes could have significant financial and operational implications for the e-commerce companies involved.
The European Union is preparing to introduce new regulations that would hold e-commerce platforms such as Temu, Shein, and Amazon Marketplace accountable for illegal or unsafe products sold online. Under the proposed customs reforms, online retailers will be required to provide data before goods arrive in the EU, allowing officials to inspect and monitor shipments more effectively.
Currently, consumers purchasing goods online are considered the official importers for customs purposes. The proposed changes would shift this responsibility to online platforms, making them liable for ensuring compliance with EU safety standards, as well as collecting duty and VAT. The reforms also include the creation of a central EU customs authority (EUCA) to oversee inspections and identify risks before shipments enter the bloc.
The draft proposal aims to improve consumer safety and close regulatory gaps in online commerce. E-commerce giants have not yet responded to the proposed changes, which could have significant financial and operational implications for their businesses.
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