EIB highlights AI as key driver of Croatia’s economic growth

Croatia urged by EIB to accelerate AI adoption to boost competitiveness.

European Investment Bank highlights AI adoption gap as Croatia seeks to boost productivity and competitiveness.

The European Investment Bank and the Croatian National Bank have emphasised the strategic importance of AI in strengthening Croatia’s economic competitiveness. Discussions at a joint conference focused on accelerating AI adoption through coordinated investment, policy development and skills enhancement.

Despite strong investment activity among firms in Croatia, the uptake of advanced technologies remains limited. Only a small share of companies systematically use generative AI, with applications largely confined to internal processes, highlighting significant untapped potential for productivity gains.

Participants identified key structural barriers, including limited access to finance, shortages of skilled workers and regulatory uncertainty.

Addressing these challenges requires a combined approach that mobilises private capital, improves access to funding for smaller firms and supports the development of a more robust innovation ecosystem.

The EIB continues to play a central role in Europe’s digital transformation, with major funding initiatives aimed at scaling AI technologies and strengthening strategic infrastructure.

By aligning financial instruments with policy priorities, the initiative seeks to enhance long-term growth, resilience and integration into global value chains.

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