Disney+ prepares AI tools for user creations
The streaming platform’s upcoming update combines interactivity, gaming and AI-powered creativity for subscribers.
Disney+ is preparing to introduce tools that enable subscribers to create short, AI-generated videos inspired by its characters and franchises. Chief executive Bob Iger described the move as part of a sweeping platform upgrade that marks the service’s most significant technological expansion since its 2019 launch.
Alongside user-generated video features, Disney+ will gain interactive, game-like functions through its collaboration with Epic Games. The company plans to merge storytelling and interactivity, creating a new form of engagement where fans can build or remix short scenes within Disney’s creative universe.
Iger confirmed that Disney has held productive talks with several AI firms to develop responsible tools that safeguard intellectual property. The company aims to ensure that fans’ creations can exist within brand limits, avoiding misuse of iconic characters while opening the door to more creative participation.
Industry analysts suggest that the plan could reshape the streaming industry by blending audience creativity with studio production. Yet creators have expressed caution, urging transparency on rights and moderation.
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