Data company linked to Brexit campaign contravened to Canadian privacy law
According to the Guardian, the data firm AggregateIQ contravened to Canadian privacy laws as part of its work leading pro-Brexit group in the UK and a number of political campaigns in the United-States. The Canadian data protection authority indicated that the company has failed to ensure it had the authority to disclose UK voter information. In a report, the Canadian authority also detailed that the company failed to obtain adequate consent for use and disclosure of the personal information of voters, which was used to produce micro-targeted political ads. According to CBC, AggregateIQ “failed to take reasonable security measures” to protect personal information it collected in a database containing the names and contact information of 35 million people.